Gander
Elevate the truth
Context
Segern was tasked with designing and developing Gander, a decentralized news and research aggregation platform aimed at combating misinformation and promoting unbiased, transparent information. The goal was to create a user-friendly, reliable, and neutral news source that empowers individuals to engage with accurate data and contribute to the global conversation.
Solution
To address the challenges, we crafted a brand identity and platform that reflected Gander's mission of elevating the truth. This included a modern, elegant word mark symbolizing transparency and inclusivity, and a vibrant color palette to foster trust and connection. The iOS app was designed for simplicity and efficiency, featuring a clutter-free interface and intuitive information architecture. The platform's functionality allows users to curate personalized digests and contribute to the truth-seeking mission.


















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